A protein and amino acid intensive conditioning mask for long, color-treated and frequently heat-styled hair that helps restore the softness, slip and glossy appearance lost to sun, pool days, heat styling, color and everyday wear.
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Intensive Hair Reset Mask
Softer, Smoother Lengths
Glossy, Healthy-Looking Shine
Less Tangling & Friction
Made for Damaged Hair
The Fall Hair Reset Is Almost Sold Out
Limited quantities available — once this batch sells out, the offer ends.
30-Day Guarantee
Free Shipping
The Length-Loving Guarantee
Try Your Hair Reset Risk Free
You’ve spent years growing your hair. Trying to save your lengths shouldn’t feel like a gamble. Use the Lurenelle Hair Reset as part of your routine and give your overworked lengths the concentrated conditioning care they’ve been missing. If you’re not happy with how your hair feels, simply contact us within 30 days and we’ll make it right.
Softer lengths. More slip. More shine. Less fighting with your ends.
For The Hair You DON'T want to cut off
See why women with long, color-treated and frequently heat-styled hair are trading random masks for the Lurenelle Hair Reset. Softer lengths. Smoother ends. Glossy-looking shine. And less temptation to reach for the scissors.
Marie,
34
“Curly girls know how hard it is to say goodbye to our length! The shrinkage is unreal😫 I had already told my stylist I thought we needed to take three inches off because my ends felt awful. They were dry, tangling together and just looked tired. I decided to give them one last chance first. The biggest difference for me was how much softer and easier to brush they felt. I still got my normal trim, but I didn’t feel like I had to sacrifice all the length I worked so hard to grow.”
Natalia,
27
“I spend too much on highlights for my hair to look dry two weeks later 😂 This makes my lengths feel smoother and the shine makes my color look freshly done again.”
Naomi,
31
“My hair is almost to my waist, so the bottom few inches have been through everything. Heat, color, summer, brushingm, all of it. This is the first mask that feels like it was actually made for the part of my hair I’m trying to save!”
Deanna,
42
“I honestly almost didn’t order because I have a cabinet full of hair masks already. Most of them make my hair feel nice in the shower and then the next morning I’m back to the same rough ends. What I noticed with this was the slip. My hair wasn’t fighting the brush nearly as much.”
Before You Chop It, Reset It
Rough, tangly ends don’t always mean you need to lose your length.
After
Before
What Has Your Hair Been Through?
Your hair type may not have changed.
What you’ve put it through has.
SUMMER EXPOSURE
Sun, chlorine, salt water and extra washing can leave your lengths feeling rough, dull and harder to manage.
COLOR-TREATED
Highlights, bleach and repeated coloring can leave older lengths feeling dry, porous and stripped of softness.
HEAT-STYLED
Blowouts, straighteners and curling irons may be part of your routine — but repeated heat can leave your ends feeling increasingly rough.
LONG HAIR
Your ends are the oldest part of your hair. They’ve lived through years of washing, brushing, coloring, heat and everyday friction.
Why Women Are Switching Their Hair Mask
Most masks ask what type of hair you have. Lurenelle asks what your hair has been through.
Why Women Are Switching Their Hair Mask
Most masks ask what type of hair you have. Lurenelle asks what your hair has been through.
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Lurenelle
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Others
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Made for Color + Heat-Styled Hair
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Targets Rough, Overworked Lengths
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Helps Improve Slip & Detangling
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Helps Bring Back Glossy Shine
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Built Around Length Preservation
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Rosemary + PDRN Formula
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Packed With 31 Amino Acids and Proteins
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How To Use
Repeat twice a week for best results
Wash as normal
Towel-dry your hair until it is semi damp.
Squeeze out 2-3 dollops onto your hand
Work the hair mask into your mid-lengths and ends, avoid applying to scalp.
Leave in for 5-10 min
Secure with a claw clip or loose braid.
Rinse thoroughly
Finish with a cold water, and style your glossy hair as you please!
Wash as normal
Towel-dry your hair until it is semi damp.
Squeeze out 2-3 dollops onto your hand
Work the hair mask into your mid-lengths and ends, avoid applying to scalp.
Leave in for 5-10 min
Secure with a claw clip or loose braid.
Rinse thoroughly
Finish with a cold water, and style your glossy hair as you please!
Real Hair Real Resets
Real Hair Real Resets
0%
Said their hair felt softer and smoother after one use
Based on an eight-week independent customer panel.
0%
Said their hair felt easier to detangle and manage
Based on an eight-week independent customer panel.
0%
Said their hair looked shinier and healthier
Based on an eight-week independent customer panel.
Love Your Length Guarantee
Still wondering if it’s just another hair mask? We get it. You’ve probably already bought the salon mask, the viral treatment, the expensive oil and the conditioner that promised to “repair everything.” So don’t take another gamble on your hair. Try the Lurenelle Hair Reset for yourself. Work it through the lengths that feel rough, tangled, dull or overworked and see how your hair feels after giving it the concentrated conditioning care it’s been missing. If Lurenelle isn’t right for your hair, contact us within 30 days and we’ll make it right. Love the way your lengths feel — or get your money back.
Frequently Asked Questions
What comes with today’s offer?
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You’ll receive two Lurenelle Hair Masks for the price of one, plus a FREE Split Ends Serum to add to your routine. Together, they leave you with the perfect routine to repair damaged hair without needing to chop it all off.
How quickly will I notice a difference?
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After first use, many people notice the feel of their hair — more softness, slip and easier detangling after. The 14-Day Hair Reset is designed to give overworked lengths consistent conditioning care over several washes.
Do I have to replace my current hair products?
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No. That’s the point. Lurenelle isn’t asking you to throw away your entire routine. Shampoo and style as usual, then add the Hair Reset when your lengths need more intensive conditioning care.
What if Lurenelle doesn’t work for my hair?
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Your order is protected by our 30-Day Love Your Length Guarantee. Try Lurenelle for yourself, and if you’re not satisfied, contact us within 30 days and we’ll make it right.
How quickly will I notice a difference?
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After first use, many people notice the feel of their hair — more softness, slip and easier detangling after. The 14-Day Hair Reset is designed to give overworked lengths consistent conditioning care over several washes.
What if Lurenelle doesn’t work for my hair?
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Your order is protected by our 30-Day Love Your Length Guarantee. Try Lurenelle for yourself, and if you’re not satisfied, contact us within 30 days and we’ll make it right.
Denise R.
“Between the pool, the lake, the sun and washing my hair constantly all summer, my curls felt like STRAW by August. That’s actually why the whole ‘hair reset’ idea made sense to me. My hair didn’t suddenly become a different hair type or lose it's curl pattern, I had just put it through a lot. This was exactly what it needed.”
Lorraine W.
“My hair is almost to my waist and people don’t understand how different the ends feel compared with the hair near your roots. Those bottom inches have been colored, curled, brushed and washed for years. Lurenelle is one of the first products I’ve used where I really focused on those older lengths, and they feel so much more manageable.”
Sherri L.
“I have fine hair, so I usually avoid rich masks because they can make it flat and greasy. I used a smaller amount and kept it from my roots. My ends felt softer without making my whole head feel coated. That was my biggest concern and I’m glad I tried it.”
Eloise N.
“I kept putting more hair oil on because my ends looked dry. They would look shiny for an hour but still feel rough underneath. This was different because my hair actually felt conditioned and easier to comb instead of just looking glossy on the surface.”
Alisha P.
“I’m not going to pretend I’m giving up my blow dryer or curling iron. I style my hair almost every day for work. I just needed something that fit into my real routine. I use this when my ends start feeling rough and my blowouts look noticeably smoother afterward.”
Katherine Y.
“I have highlighted hair and the last six inches always feel drier than everything above them. Regular conditioner wasn’t doing much anymore. I started concentrating Lurenelle from about my ears down and the difference in softness was the first thing I noticed.”
Krystal H.
“I’m probably the worst person to market hair products to because I don’t believe any of the miracle claims anymore. I wasn’t expecting damaged hair to magically become virgin hair. I wanted softer ends, less tangling and hair that looked healthier. That’s exactly why I kept using it.”
Julie A.
“I’m growing out my old color and blending my grey, so I have several different textures happening at once. The older colored lengths were always the roughest part. This makes everything feel more uniform and much easier to style.”
Maryam L.
“I thought, okay… how different can a hair mask really be? But my regular conditioner was fine for the top half of my hair and doing almost nothing for the older ends. I started thinking of this as the extra reset step for the parts that need more help instead of replacing my whole routine.”
Kelsie R.
“I ordered this after a beach trip because my hair came home looking nothing like it did when I left. Salt water, sun, hotel water and throwing it into a bun every day absolutely caught up with me. Two wash days with extra attention on my ends and they already felt much less rough.”
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